Your coaches

These three experts in interactive factual storytelling will be present at each Booster, guiding you through each development phase. Boosters also feature inspirational sessions with digital makers and special guests with expertise in finance, budgeting, distribution and pitching.

Sandra Gaudenzi


Sandra is the Head of Studies of !F Lab. As such she curates and designs the workshops and has initiated the !F Lab methodology (see the WHAT IF IT Process).
She is an international expert in interactive narratives and consults, mentors, lectures and researches new forms of digital storytelling.

She lives in London and is Senior Lecturer at the University of Westminster where she has recently launched the disLAB MA (digital and interactive storytelling LAB) UK’s first practice based interactive non-fiction MA. She is also Visiting Research Fellow at the University of the West of England, where she co-convenes the i-Docs Conference and research group. With them, she published the book “i-docs: the Evolving Practices of Interactive Documentary” (2017), available at Columbia University Press and Amazon.

Sandra began her career as a television producer, before moving into interactive television and teaching at the London College of Communication (University of the Arts London).  Her PhD, The Living Documentary: from representing reality to co-creating reality in digital interactive documentary” is available online. Sandra blogs at

 Mike Robbins


Mike Robbins is Creative Technologist and a partner at Helios Design Labs, where he has been for the last 15 years. He oversees the interactive part of Helios' creative output.

Recent storytelling projects that he has worked on include The Disaster Resilience Journal with the European Red Cross, Highrise with Kat Cizek and the NFB, Offshore with Brenda Longfellow, 17,000 Islands with Thomas Østbye and Edwin, World Online Orchestra with the Copenhagen Phil among others.

His work has collectively won a number of major awards and nominations, including a Peabody for Short History of Highrise, an Emmy and has been featured in such venues as IDFA, Sheffield DocFest, smartFip@, Bristol iDocs, MIT Docubase and other. Mike studied visual Arts at York University in Toronto and picked up his computer skill on the job at Helios.

 Jamie Balliu


Jamie is a UX expert, Design Director and Producer of broadcast campaigns and digital experiences. He values a collaborative and user centred approach to his work, offering solutions informed by strong relationships with project partners and empathy with end users. He has led campaigns and experiences for household brand names including: arte, BBC Worldwide, Emap, Disney, The European Climate Foundation, ZDF and MTV. Jamie has won international campaign and interactive awards including Promax Gold, Sunnyside Best Crossover, and AIMIA Best New Media Gold. 

Jamie Co-Produced and Design Directed ‘The Brussels Business’ Crossmedia production, supported by arte and ZDF. He recently Co-Created the crossmedia production ‘A Good American’  (2016) and produced the CG Visualisations for the film - Executive Produced by Oliver Stone.

Jamie looks to find that one-thing that a project needs to do for it’s users, looking to both reward his users whilst achieving a wider impact for the project at large.

Experts from previous editions:

Clint Beharry (US), Creative Technologist at Within
Liz Rosenthal (UK), founder of Power to the Pixel, digital film and media expert
Wim Forceville (BE), founder of FisheyeVR and independent VR Producer
Paul Tyler(DK), Strategic Advisor and Story Developer
Reem Haddad, Senior Producer at Al Jazeera and director of Life on Hold (interactive web documentary)
The Tactical Tech collective (DE), a non-profit that does practice-based research about the political and societal role of technoloogy in our lives
Sabine Lange (FR), ARTE Strasbourg
VRT (BE), R&D team, the national public-service, Dutch language broadcaster of Belgium